Creating new positioning for red potatoes
Creating new positioning for red potatoes
 New positioning for red potatoes
New positioning for red potatoes
 3 posters_MTAquestion.jpg
SubwayCarPosters_MTAquestion.jpg
bus shelter_MTAquestions.jpg
QuestionsWall_MTA.jpg
SocialPosts_MTAquestions.jpg
Human Rights Campaign in subways
Human Rights Campaign in subways
 Track Cleaning Campaign for MTA
Track Cleaning Campaign for MTA
 New app introduction
New app introduction
 Social Awareness Campaign for launch of MYmta app
Social Awareness Campaign for launch of MYmta app
 System-wide campaign introducing new app
System-wide campaign introducing new app
 Re-positioning Metro-North Rail Road
Re-positioning Metro-North Rail Road
 Frozen Food Category Campaign
Frozen Food Category Campaign
 Frozen Food Category Digital Marketing
Frozen Food Category Digital Marketing
 Foster Farms March Madness Campaign
Foster Farms March Madness Campaign
 Creating a new meal solution
Creating a new meal solution
 Driving seasonal relevance
Driving seasonal relevance
 Foster Farms B-T-S Walmart
Foster Farms B-T-S Walmart
Foster Farms New Product Intro
Foster Farms New Product Intro
 Red Potatoes Holiday Campaign
Red Potatoes Holiday Campaign
 Applying positioning to merchandising
Applying positioning to merchandising
 Leveraging cause to drive retail support
Leveraging cause to drive retail support
 Brand re-positioning
Brand re-positioning
 Brand Re-positioning
Brand Re-positioning
 New Marketing Campaign
New Marketing Campaign
 New Marketing Campaign
New Marketing Campaign
 Colgate Total Animated Banner [click2play]
Colgate Total Animated Banner [click2play]
New product benefits campaign
New product benefits campaign
 Palo Alto Anti-Malware Install for North Dakota School System
Palo Alto Anti-Malware Install for North Dakota School System
 Instabase Overview
Instabase Overview
 Explainer Video for Communication Technology [click2play]
Explainer Video for Communication Technology [click2play]
 Product-Specific Explainer Campaign [CLICK2PLAY]
Product-Specific Explainer Campaign [CLICK2PLAY]
 ASSA ABLOY "I AM" Corporate Values Video [click2play]
ASSA ABLOY "I AM" Corporate Values Video [click2play]
 ASSA ABLOY "PURPOSE" [click2play]
ASSA ABLOY "PURPOSE" [click2play]
 New Product Campaign for Social Media [CLICK2PLAY]
New Product Campaign for Social Media [CLICK2PLAY]
 IronNet Company Story - Cyber Warfare is the new battleground [CLICK2PLAY]
IronNet Company Story - Cyber Warfare is the new battleground [CLICK2PLAY]
 Awareness Campaign for Cybersecurity Product [CLICK2PLAY]
Awareness Campaign for Cybersecurity Product [CLICK2PLAY]
 NUTANIX Subscriptions
NUTANIX Subscriptions
 Seagate Hard Drive Story [CLICK2PLAY]
Seagate Hard Drive Story [CLICK2PLAY]
 Supporting exhibition
Supporting exhibition
 Roche_6x9card_1.7_Page_2.jpg
Kevin Roche, Architecture As Environment Exhibition [CLICK2PLAY]
Kevin Roche, Architecture As Environment Exhibition [CLICK2PLAY]
 Eero Saarinen Exhibition and Tour [CLICK2PLAY]
Eero Saarinen Exhibition and Tour [CLICK2PLAY]
Seagate GoFlex Portable Hard Drive Campaign
Seagate GoFlex Portable Hard Drive Campaign
 Seagate GoFlex Hard Drive Campaign
Seagate GoFlex Hard Drive Campaign
 Seagate style guide_dockstar_Page_14.jpg
Wellue ECG Touchscreen Monitor
Wellue ECG Touchscreen Monitor
 Wellue ECG Touchscreen Monitor
Wellue ECG Touchscreen Monitor
 Wellue ECG Touchscreen 300x250 Digital Ad
Wellue ECG Touchscreen 300x250 Digital Ad
Creating new positioning for red potatoes
Creating new positioning for red potatoesCommodities rarely get marketing support. But Black Gold Farms, one of the leading producers of red potatoes, was interested in driving greater usage of red potatoes and securing merchandising at retail. So developed a compelling campaign that used irreverence to convey the many uses for red potatoes under a thematic of “REDVENTURES”.
New positioning for red potatoes
New positioning for red potatoesCommodities rarely get marketing support. But Black Gold Farms, one of the leading producers of red potatoes, was interested in driving greater usage of red potatoes and securing merchandising at retail. So developed a compelling campaign that used irreverence to convey the many uses for red potatoes under a thematic of “REDVENTURES”.
3 posters_MTAquestion.jpg
SubwayCarPosters_MTAquestion.jpg
bus shelter_MTAquestions.jpg
QuestionsWall_MTA.jpg
SocialPosts_MTAquestions.jpg
Human Rights Campaign in subways
Human Rights Campaign in subways
Track Cleaning Campaign for MTA
Track Cleaning Campaign for MTA
New app introduction
New app introductionA very cool but challenging multi-platform campaign to introduce an all-in-one app from the MTA. helped guide campaign from focus group to execution. Task was to convey all the functional benefits to provide reason to download and use. Campaign deployed across all transit systems - NYC Transit, LIRR and MNR - and across all media including trains, buses, subway stations, Grand Central Station, social.
Social Awareness Campaign for launch of MYmta app
Social Awareness Campaign for launch of MYmta app
System-wide campaign introducing new app
System-wide campaign introducing new app A very cool but challenging multi-platform campaign to introduce an all-in-one app from the MTA. helped guide campaign from focus group to execution. Task was to convey all the functional benefits to provide reason to download and use. Campaign deployed across all transit systems - NYC Transit, LIRR and MNR - and across all media including trains, buses, subway stations, Grand Central Station, social.
Re-positioning Metro-North Rail Road
Re-positioning Metro-North Rail RoadNo this was not the campaign finally selected - but believe it would have been the better campaign to engage passengers to convey all the areas of improvement to ridership experience being delivering by Metro-North.
Frozen Food Category Campaign
Frozen Food Category Campaign
Frozen Food Category Digital Marketing
Frozen Food Category Digital Marketing
Foster Farms March Madness Campaign
Foster Farms March Madness CampaignThis demonstrates the power of an integrated multi-platform campaign. To get share of stomach among male millennials during this key snacking period, we created a mobile game while deploying the full game of shopper touchpoints - POS with QR code, digital media driving to digital coupon galleries at key retailers, market-centric social influencer campaign and of course the mobile game. Secured disproportional sales vs Tyson and other frozen snacks while demonstrating marketing to key customers.
Creating a new meal solution
Driving seasonal relevance
Driving seasonal relevance
Foster Farms B-T-S Walmart
Foster Farms B-T-S Walmart
Foster Farms New Product Intro
Foster Farms New Product Intro
Red Potatoes Holiday Campaign
Red Potatoes Holiday Campaign
Applying positioning to merchandising
Applying positioning to merchandising
Leveraging cause to drive retail support
Leveraging cause to drive retail support
Brand re-positioning
Brand re-positioning
Brand Re-positioning
Brand Re-positioning
New Marketing Campaign
New Marketing Campaign
New Marketing Campaign
New Marketing Campaign
Colgate Total Animated Banner [click2play] Click to play
New product benefits campaign
New product benefits campaign
Palo Alto Anti-Malware Install for North Dakota School SystemUsed North Dakota students to tell other students it was okay to install this important software on their school-supplied chromebooks. Even features a cameo from the Governor!
Instabase OverviewHelped growing company refine their message while creating first ever overview video.
Explainer Video for Communication Technology [click2play]Serving as Creative Director for Two River Pictures, I concepted, scripted and supervised the animation of this introductory video while directly servicing their client, Acacia Communications and making understandable their optical interconnect technology.
Product-Specific Explainer Campaign [CLICK2PLAY]Created a series of 8 videos as Creative Director for Two River Pictures and their client, Cision. Used a mix of footage for templated open and close, then custom motion graphics to tell each story and create a simple and clear campaign they could share on their social platforms and in new biz efforts.
ASSA ABLOY "I AM" Corporate Values Video [click2play]One of a series of three videos to convey three areas of corporate philosophy and reflect the global nature of the world’s leading provider of access solutions. Produced by BKRY in Stockholm.
ASSA ABLOY "PURPOSE" [click2play]One of a series of three videos to convey three areas of corporate philosophy and reflect the global nature of the world’s leading provider of access solutions. Produced by BKRY in Stockholm.
New Product Campaign for Social Media [CLICK2PLAY]Serving as Creative Director for Two River Pictures, we developed a campaign for client Nutanix that used visual analogy to convey the benefits of their partnership with Lenovo for uses on social media and their respective websites. In a category rife with daily dry “explainer videos”: that largely use motion graphics, this stood out for it’s evocative imagery and story-telling.
IronNet Company Story - Cyber Warfare is the new battleground [CLICK2PLAY]A 2 minute “history of warfare” leading to the current need for a collaborative approach to cybersecurity.
Awareness Campaign for Cybersecurity Product [CLICK2PLAY]Serving as Creative Director for Two River Pictures, we developed a video for client T-cell that told their product story with a light-hearted tone and engaging use of motion graphics.
NUTANIX SubscriptionsPromoted business benefits of migrating from lease to subscription for Nutanix enterprise software.
Seagate Hard Drive Story [CLICK2PLAY]
Supporting exhibition
Supporting exhibition
Roche_6x9card_1.7_Page_2.jpg
Kevin Roche, Architecture As Environment Exhibition [CLICK2PLAY]
Eero Saarinen Exhibition and Tour [CLICK2PLAY]
Seagate GoFlex Portable Hard Drive Campaign
Seagate GoFlex Portable Hard Drive CampaignPart of full launch campaign to introduce storage solution features through emotional benefits. Campaign ran in Best Buy stores and across digital and social media.
Seagate GoFlex Hard Drive Campaign
Seagate GoFlex Hard Drive CampaignDeveloped full campaign for Seagate’s leading edge hard drives for deployment in Best Buy stores and across digital and social media.
Seagate style guide_dockstar_Page_14.jpg
Wellue ECG Touchscreen Monitor
Wellue ECG Touchscreen MonitorOmmni-channel campaign to drive brand awareness and product sales.
Wellue ECG Touchscreen MonitorPart of a 360 campaign across digital and social to create awareness and drive purchase for anyone interested in fast, accurate. take anywhere heart health monitoring.
Wellue ECG Touchscreen 300x250 Digital AdPart of a 360 campaign across digital and social to create awareness and drive purchase for anyone interested in fast, accurate. take anywhere heart health monitoring.
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